Hours Weekly: 20 hours

Schedule: Flexible with 2 - 4 hours of scheduled weekly meetings

Rate: $25 / hour, depending on experience

Duration: 3-month Contract*

*Subject to organizational funding, this role has the potential to transition into a permanent position.

Summary of this Position

This role is responsible for the development, design, coordination and delivery of all online marketing materials for GOS. The candidate will work directly with the Director of Programs and Development as well as in collaboration with other GOS content creators and leaders, to ensure brand alignment and consistency, compelling storytelling, and timely execution. A key deliverable during this initial 3-month contract will be the development of a comprehensive brand kit drawing on the newly articulated Vision, Mission and Values of the organization. 

About GOS

The Guelph Outdoor School is a Guelph-based non-profit organization dedicated to providing outdoor immersion & mentorship programs primarily for children and youth, with programs and events for families and adults. We are fine-tuning our Vision, Mission and Values but these are some working examples. 

Vision:

 A world where all people in the Guelph area naturally build lifelong connections to nature and community. Through equitable outdoor learning and mentorship, GOS fosters resilience, belonging, and an embodied recognition of our interdependence and responsibility to care for all life.

Mission:

GOS provides equitable, immersive, nature-based education that nurtures curiosity, connection, and stewardship. We offer transformative programs that support youth, families, and educators in the Guelph area in developing skills for resilience and well-being. Through play, mentorship, and experiential learning, we cultivate a thriving community where people of all ages feel safe, valued, and inspired within the natural world

Working  Environment

This position will primarily work remotely; there may be a need for the individual in this position to visit our programs in person. If required onsite, the individual may need to have the ability to walk on uneven surfaces and be outdoors for an extended period of time in all weather conditions. This position will require the ability to spend lengths of time in front of a computer screen and possibly long periods of sitting.

Role Responsibilities

Develop Marketing Assets and Materials

  • Develop a comprehensive brand kit for GOS, including storytelling, voice, and visuals

  • Develop/consolidate visual social media branding (logo variations, color palette, typography guidelines, brand messaging, tone of voice, imagery library, graphic elements, social media guidelines, application templates, usage examples, and a detailed explanation of our brand story, values, and target audiences

  • Create & Maintain a database of approved photos

  • Create a database of graphic assets for general use

  • Coordinate with Field Staff to obtain photo/video assets needed for planned marketing materials

  • Design engaging visuals for posters, flyers, and other materials at the request of Admin & Field Staff in promoting events and programs

  • Support for annual projects such as Impact Reports, AGM presentations


Marketing Coordination and Development                                                                        

  • Collaborate on annual strategic marketing strategy, schedules and tactics, primarily designed and delivered online

  • Create content focused on Outdoor Immersion Programs as well as broader cultural messaging

  • Monitor registration levels to identify marketing schedule adjustments as needed

  • Report on marketing outcomes incorporating meaningful feedback and data, to be presented at monthly operational meetings

  • Support website copywriting to improve brand-aligned messaging and visitor engagement

  • Implement the marketing timeline by working closely with internal content creators

  • Create and maintain strategies and tools for list-building, differentiation and maintenance

Ongoing Communications (Daily, Weekly, Monthly)

After completing a brand kit:

Newsletter and Website

  • Advise on the evolution of the GOS website to effectively express the GOS brand and community values.

  • Advise on the structure and format of newsletter communications to effectively express the GOS brand and community values  

  • Create & Compile Bi-weekly Newsletters spotlighting program launches, GOS events, 

  • Advise on the evolution of the GOS website to enhance user experience, increase registration & engagement

Social Media (IG & FB)                                            

  • Advise on the structure and format of social communications to effectively express the GOS brand and community values

  • 3-5 posts per week showcasing program launches, day-in-the-life storytelling and broader nature connection and community/cultural content

  • Create a bank of post topics and maintain a line-up of pre-scheduled posts

  • Reply to social media comments as appropriate, consulting with Admin/Field Staff to inform responses where necessary

  • Increase local followers and reach

  • Build in CTA’s to increase newsletter subscribers

Program Communications

  • Advise on, oversee, and streamline processes and scheduling for communicating with participants and participant families

Skills and Capacities

  • Brand Development - experience with development of all components of a brand kit, drawing on organizational Mission, Vision and Values

  • Communication & Storytelling – Strong writing and verbal communication skills to share our mission in a compelling way

  • Design & Visual Content Creation – Ability to create engaging posters, flyers, and digital visuals using design tools like Canva, Adobe Suite, or similar.

  • Social Media & Digital Marketing – Familiarity with platforms like Instagram, Facebook, and email marketing tools, to reach our community effectively

  • Community Engagement & Relationship Building – Comfortable connecting with families, educators, and partner organizations to strengthen our network

  • Event Promotion & Coordination – Ability to support and promote events, ensuring strong attendance and engagement

  • Organization & Time Management – Able to balance multiple projects, respond to staff requests, and meet deadlines efficiently

  • Collaboration & Adaptability – Works well with field staff, leadership, and external partners, adapting to the needs of the team

Prioritization

This position is open to all qualified candidates. GOS strives to attract, develop and retain talented staff from diverse backgrounds, allowing the children, families and communities we serve to benefit from and celebrate a wide variety of experiences and perspectives. People from diverse, traditionally underrepresented, and marginalized communities are encouraged to apply.

Accessibility and Accommodations

GOS is an employer that values diversity in the workplace. We will accommodate any individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require an accommodation in order to participate in the hiring process, please contact us to make your needs known in advance.

To Apply

Please upload your cover letter and resume HERE or email them to chris@theguelphoutdoorschool.com

Application Deadline: April 4th, 2025

GOS will be accepting resumes and hosting interviews on a rolling basis between March 3, 2025 and April 4, 2025.

Please also submit 3-5 work samples (may include, graphic design, copywriting, and/or video) that best represent your work.

Thank you to all candidates for your interest, only those being considered for an interview will be contacted. Personal information collected through the recruitment process will be used solely to determine eligibility for employment.